British and Indian University Websites

A corpus-based study of the ‘About’ page

British and Indian University Websites explores how British and Indian universities construe their institutional identity on the Web. It focuses on the ‘About’ page, the website page which provides a brief overview of the characteristics and goals of the university. The book adopts a corpus-based approach to analyze the ‘same’ words from both the British and the Indian subcorpus. The results suggest that meanings unfold along different routes, depending not only on the local contexts in which they are embedded, but also on the way universities position themselves in relation to the macro sociological and economic contexts of globalization, knowledge based economy, and web space of communication.

 

casalini_torrossa.jpg

€ 18,50
Pubblicazione
Novembre 2013
Pagine
186
Formato
cm 14,8 x 21
ISBN
9788864580951

DELLO STESSO AUTORE


NELLA STESSA COLLANA


Textual Shifts in Translation: The Case of the Migrant (M)other in Italian-Canadian Women’s Writing

Textual Shifts in Translation: The Case of the Migrant (M)other in Italian-Canadian Women’s Writing

This book examines the representation of the Italian migrant maternal figure in the Italian translation of three memoirs by the Italian-Canadian wo ...
€ 15,00

Intersezionalità e genere

Intersezionalità e genere

Intersezionalità e genere è un lavoro multidisciplinare e multilinguistico che intende contribuire al dibattito scie ...
€ 25,00

Patterns of English through History, Art and Literature

Patterns of English through History, Art and Literature

Patterns of English through History, Art and Literature is intended to provide a practical resource book for foreign language teachers and students ...
€ 24,00